Everyone knows that Google is the emperor of the web. It is the largest web search engine and it does not just a web search. There are many services offered by Google for different purposes. Some of those services may extremely useful for search engine optimization work. Almost all of the SEO experts utilize those services for better SEO. If anyone can achieve successful utilization of them definitely get benefit from their sites. Here I have listed here some important services of Google for Search Engine Optimization purposes and their effective methods of utilization.
1. Google Webmasters: It is the most important service provided by Google to optimize their site for website owners. They provides different types of tools for websites Health, Traffic and Optimization for search engines and also provides helps and guidelines for creating quality website. Using this webmaster service, you can do the following activities to optimize your site for search engines.
a. Submit your site for crawling by signing up into webmasters tools and verify that using given instructions.
b. Submit your website or blog xml sitemap to get notified about your content for indexing your site.
c. Get report about your search queries, indexing status, internal and external links on your site and many more others.
d. Remove 404 error pages of your site and other broken links located on other external sites by using its URL removal tool.
2. Google Analytics: It is the service for analyzing about the traffic on your site and gets reported about them by different criteria used. The different types of reports like the number of total visits, new visits and repeated visits, average visit duration, real time visits and the traffic sources provided by this service helps us for better user experience for our site, which helps to improve based on that.
3. Google Web search: You can use this service for knowing the indexing and search result appearing status for your site also can submit your site on the search engine.
4. Google Blog Search: You can submit your blog here for indexing your blog on this blog search site.
5. Google Trends: This service of Google may very helpful for getting idea and deciding what topic or keywords are important for your website. You can get the reports of searching volume based on the specific location and keywords.
6. Google Adwords: This service is for pay per click (PPC) advertising, you can place ads by using your suitable campaign. Also you can use its Keyword Research Tool to do keyword research for your website.
7. Google Bookmarks: You can use this service to bookmark your favorite websites along with your own website.
8. Google Groups: You can use this service to participate on groups or created you own groups for discussions about any topic. You can do SEO for your site by creating a group about the topic about your site and discussing about that topic.
9. Page Speed Insights: It is the tool or service provided by Google Developers to analyze the loading speed of your website. You can view the list of suggestions for improving your website's speed listing on High, Medium and Low priority giving with score for out of 100. Correct the errors which are given on suggestion and increase the speed and the score given there.
10. Structured Data Testing Tool: You can check your websites markup and make sure that Google search engine can extract the structured data from your web page. This tool will also display the markup tags found on a specific web page, as well as a preview of how that page might appear in Google search results.
By effectively utilizing the services I have listed above can be move up your site for Search Engine Optimization. If you have any comments about this post or you know about any Google services which may be used for SEO purpose can post on the comment session. I will always welcome your response.
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